The Glossy Times

Dphue

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Bethenny Frankel, Chief Brand Officer of DpHue, holding a product in a modern salon, symbolizing her investment and strategic role in the at-home hair color brand.
Beauty Dossier

Bethenny Frankel takes stake in at-home hair color brand DpHue

Bethenny Frankel isn't merely endorsing DpHue; she's actively reshaping, remarketing, and remessaging the entire at-home hair color brand as its new Chief Brand Officer, with projected sales increases

Beatriz Almeida·June 29, 2026