The Glossy Times

Brand Strategy

4 articles

Editorial illustration for The Blueprint for High-Impact Luxury Brand Collaborations
Market Watch

The Blueprint for High-Impact Luxury Brand Collaborations

Successful luxury brand collaborations are built on a deliberate strategy of meticulous partner selection, engineered scarcity, and synergistic audience expansion. These partnerships drive sales, elevate brand identity, and capture new markets.

Javier Rojas·October 4, 2026
Luca Benini of Slam Jam strategizing brand elevation for major corporations like Nike and VF Corp in a stylish retail setting.
The Well-Lived Life

Slam Jam Luca Benini Elevates Brands for Nike, VF Corp

Slam Jam, the cult streetwear retailer, now generates 60 percent of its total sales from brand elevation consulting.

Beatriz Almeida·June 20, 2026
Soccer star Lamine Yamal modeling an American Eagle outfit, looking confident and ready for global opportunities.
The Well-Lived Life

American Eagle Launches New Campaign Featuring Soccer Star Lamine Yamal

American Eagle, grappling with a 2% decline in comparable sales in Q1 2026, has launched its inaugural campaign with 18-year-old soccer phenom Lamine Yamal ( Marketing Dive ).

Beatriz Almeida·June 10, 2026
Split screen showing the Gap logo in bright light and the Athleta logo in shadow, symbolizing contrasting brand performance.
Culture Edit

Gap Inc. Reports $3.5 Billion Net Sales, Up 1% in Q1 2026

Despite Gap Inc. reporting a modest 1% increase in net sales to $3.5 billion for Q1 2026, its Athleta brand suffered a sharp 12% decline, starkly contrasting with the flagship Gap brand's 10% surge, a

Beatriz Almeida·May 30, 2026