Customer Experience
2 articles
The Tech Edit
Why Luxury AR Try-Ons Succeed on Empowerment, Not Photorealism
Recent research reveals luxury AR try-ons succeed not due to photorealism, but by fostering cognitive ease, virtual intimacy, and perceived consumer empowerment. Brands should prioritize these experiential qualities over technical fidelity to enhance customer engagement and preserve brand equity.
Javier Rojas·October 23, 2026
The Tech Edit
AI's Two-Front Transformation of Luxury Retail: White-Glove Service at Scale, Built on a Data Foundation
Luxury retail is undergoing a dual AI transformation, scaling "white-glove" service through personalized customer experiences and optimizing operations with a unified data foundation. This strategic shift enables brands to orchestrate value across customer moments, moving beyond traditional product sales.
Akio Mori·June 20, 2026