Consumer Behavior
3 articles

Market Watch
Celebrity Social Media Posts Skyrocket Fashion Brand Value, But At What Cost?
At a major fashion brand, a single Instagram Reel from a celebrity influencer can cost upwards of $50,000.
Javier Rojas·July 7, 2026

Culture Edit
Luxury Fashion's Influencer Shift: Trust Over Followers in 2026
Activist Malala Yousafzai, alongside WNBA star Angel Reese, now represents Coach.
Javier Rojas·June 21, 2026

The Archive
Ladybugs' Whimsical Accent Heals Inner Child in 2026 Fashion
Ladybug motifs are suddenly appearing across fashion, not just as a fleeting trend, but as a widespread embrace of comforting childhood whimsy.
Marcus Thorne·May 24, 2026