The Glossy Times

Retail Strategy

1 article

Interior of Berluti's new Milan boutique on Via Gesù, featuring elegant displays of high-end leather shoes and accessories, emphasizing a focus on local luxury buyers.
The Well-Lived Life

Berluti's luxury strategy targets local connoisseurs

In Milan, Berluti's new Via Gesù boutique signals a deliberate shift from its previous tourist-heavy clientele, aiming instead to capture a larger proportion of local Italian luxury buyers.

Beatriz Almeida·June 11, 2026