Personalization
2 articles

Global Itinerary
From Information Broker to Experience Architect: The Three Stages of the Luxury Hotel Concierge
The luxury hotel concierge role has evolved from a transactional Information Broker to a modern Experience Architect, and is now emerging as an Augmented Concierge. This transformation emphasizes curating personalized, memorable guest experiences by leveraging technology to handle logistics.
Beatriz Almeida·October 26, 2026

The Tech Edit
AI's Two-Front Transformation of Luxury Retail: White-Glove Service at Scale, Built on a Data Foundation
Luxury retail is undergoing a dual AI transformation, scaling "white-glove" service through personalized customer experiences and optimizing operations with a unified data foundation. This strategic shift enables brands to orchestrate value across customer moments, moving beyond traditional product sales.
Akio Mori·June 20, 2026
