Marketing
5 articles
Top 10 Fragrance Brands Dominate Social Media Engagement
Gucci's fragrance division secured the number-one spot in brand vitality on social media in May, according to WWD .
American Eagle Launches New Campaign Featuring Soccer Star Lamine Yamal
American Eagle, grappling with a 2% decline in comparable sales in Q1 2026, has launched its inaugural campaign with 18-year-old soccer phenom Lamine Yamal ( Marketing Dive ).
How the Red Carpet Became a Balance Sheet: Why Celebrity Stylists Now Move Box Office and Brand Sales
Celebrity stylists have evolved into crucial marketing assets, driving box office and brand sales through their red carpet influence, despite a decline in traditional pay. This article examines their transformation and how their creative decisions translate into measurable financial outcomes for films and brands.
Why Zegna's Celebrity Collaborations Are Redefining High Fashion Storytelling
On June 5, Mahershala Ali is slated to attend the Zegna 2027 Cruise Collection Show at the Malibu Pier.
Nike's 'Rip the Script' campaign launches World Cup 2026 fashion
Over 30 stars, from Kylian Mbappé to Kim Kardashian, feature in Nike's new six-minute film, 'Rip the Script,' signaling a bold expansion of its World Cup strategy beyond traditional sports.