Gucci
2 articles
Market Watch
Archive or Story: What Gucci and Louis Vuitton Reveal About Heritage as Strategy
Luxury brands employ distinct heritage strategies, as exemplified by Gucci's archive-centric approach and Louis Vuitton's narrative-driven storytelling. Understanding these contrasting methods reveals how heritage can be strategically deployed to build brand identity, exclusivity, and market position.
Javier Rojas·October 27, 2026
Behind the Seams
Top 10 Fragrance Brands Dominate Social Media Engagement
Gucci's fragrance division secured the number-one spot in brand vitality on social media in May, according to WWD .
Priya Sharma·June 23, 2026