Tuesday, June 9, 2026

De Gendering Beauty

1 article

A diverse group of men confidently shopping for fragrances in a modern, well-lit Sephora or Ulta Beauty store, showcasing the surge in male consumer interest.

Men's fragrance sales surge at Sephora and Ulta Beauty

The Yves Saint Laurent MYSLF Eau de Parfum, a men's fragrance at Sephora, has garnered 2.

Marcus Thorne·June 9, 2026