Art Collaboration
2 articles
Culture Edit
Two Ways to Borrow Art: What Louis Vuitton x Jeff Koons and Dior Men x KAWS Reveal About Luxury Strategy
Luxury brands employ two distinct strategies when collaborating with artists: 'masterpiece reproduction' to borrow existing prestige, as seen with Louis Vuitton x Jeff Koons, or 'artist reinterpretation' to generate new meaning, exemplified by Dior Men x KAWS. Understanding these models reveals key insights into luxury brand strategy and cultural capital.
Javier Rojas·October 20, 2026
The Well-Lived Life
Moynat and Kasing Lung Unveil Whimsical Capsule Collection
Moynat, a French trunk-maker established in 1849, has released a new capsule collection featuring the whimsical Labubu character, with two pieces exclusively available in Tokyo, according to WWD .
Beatriz Almeida·June 2, 2026